Registration for the 10th anniversary edition is closed: 65 projects from the Creative Tech sector want to compete for the Creative Business Czechia title
This year’s edition is one of the strongest in the history of the competition.
As part of the Creative Business Czechia 2026 programme, the CzechInvest agency in cooperation with the Creative Hub Technology Incubation organises the Future Trends in Creative Tech conference focused on current developments in the field of creative technologies and their use in practice. The event will take place on 15 April 2026 from 15:00 to 17:30 in the premises of the Educational Centre Sféra Sféra on the premises of Automatické mlýn in Pardubice.
The programme will feature presentations by experts in the fields of creativity, technology and business. Topics include the use of XR and immersive technologies, the application of artificial intelligence in visual creation and audiovisual, and the role of the gaming industry as a source of technological innovation. It will also include a look at the transformation of creative processes, production models and content distribution in the context of the emergence of generative tools.
The conference will be opened by Petra Kneslová ( Creative Hub, CzechInvest), Zdeněk Bašta ( DassaultSystèmes CZ), Jakub Jonáš for SOLID VISION and Naďa Machková Prajzová ( SFÉRA Education Centre ).
Speakers will include Štěpán Kleník and Jakub Smoljak ( Brainz Studios), who will focus on the use of AI in working with sound and voice, including the creation of audio identities, dubbing and voice generation, and Gaby Sittová (YORD), will present the use of AI and XR in creating interactive digital viewer experiences, Jarek Kolář (Ingame Studios), will introduce the audience to the current state of the Czech gaming industry and technology trends, Vladimír Geršl ( CyberSail Consulting ), will introduce the Sail platform.Game connecting game studios with investors using data and AI, and Martin Pernica (Flying Rat Studio), will focus on the use of AI in game development and its impact on creative processes in teams.
Company Brainz Studios combines strategy, design and technology to deliver innovative solutions with real impact. It is dedicated to the intensive implementation of the use of generative AI in audiovisual production.
What it’s about:
The presentation by CEO Štěpán Klenik and creative strategist Jakub Smoljak will focus on how to work with sound and voice to create unique audio identities, dubbing and cloning voices with the help of AI. He will also present the ability to create autonomous AI avatars of historical or other personalities.
YORD is a creative-technology studio that designs and creates the next generation of digital products, interactive installations and XR experiences using virtual and augmented reality or artificial intelligence. It creates projects across marketing, education, culture, retail and development and has completed more than 200 projects worldwide.
Topic:
People don’t form a relationship with pixels, they form a relationship with what they evoke. AI, XR and other new technologies open up new possibilities, but the key is how to use them meaningfully. Using concrete examples, this talk shows how new technologies can be used to turn the viewer into an active co-creator, and how to move beyond the “wow” to something that really sticks with people.
Jarek Kolář is a game producer and designer. With over 30 years of experience working on various games (such as Vietcong, Mafia 2, DayZ, Vigor), Jarek leads INGAME STUDIOS, the team behind Crime Boss: Rockay City. Jarek is also a councillor of the Association of Czech Game Developers, a member of the Brno Game Cluster and a member of the Board of Directors of the State Audiovision Fund.
What’s it about?
In his lecture he will focus on the current state of the Czech gaming industry, what are the trends and what is most influencing the technological development now.
Cyber Sail Consulting is an international gaming consultancy based in Prague that connects developers, publishers and investors across the global video game industry. The core team is made up of veterans, each with over 25 years of industry experience. The firm assists studios and publishers with project scouting, release strategy, and deal making. It is also behind the Sail.Game platform – a globally unique “Tinder for Games” that effectively connects game projects with suitable publishers and investors using data and matchmaking.
Topic: How data and AI are connecting game studios with investors
Vladimír Geršl has worked in the games industry for 25 years as a producer, creative director and consultant. In his talk, he will introduce the Sail.Game platform, a globally unique “Tinder for games” that uses data and AI to connect game studios with investors and publishers. He will focus on how data-driven matchmaking can fundamentally streamline the creation of business partnerships and help the games business respond to the current funding crisis and content glut.
Martin Pernica is a founder and developer who likes to push boundaries and find new ways to get modern technology, including AI, into the hands of teams, not the other way around. He’s been in the game development and tech world for many years now, and what he enjoys most are the moments when the right approach, the right tools and strong people can turn ideas into real games. He is also one of the people around Bonfire, a community that connects the game dev scene and creates a space for sharing experiences and new perspectives.
Flying Rat Studio is a Prague-based development studio that helps teams get great games into production – from gameplay to performance and rendering to ports to PlayStation, Xbox, Switch and handhelds. The studio profiles itself as a partner for tough technical calls, building on strong engineering, QA and release management alongside developing its own practical use of AI across development.
About the lecture:
AI is becoming another tool in the game studios’ development toolbox. The real potential lies in lowering barriers, encouraging experimentation and creating more room for creativity, collaboration and decision-making within teams. This talk offers insight into how to approach AI in studios in a way that doesn’t lose the creativity, craftsmanship and human dimension that makes games meaningful.
Capacity is limited, admission by prior registration only.
Contact for your questions: Petra Kneslová, Director of Creative Hub | petra.kneslova@czechinvest.gov.cz
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